1 option
Research Conference, 10 November 1977 (Part 1) : Research, reports & data; Presentations, writings & speeches 1977.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Papers on cross-category learning, pitfalls of the product life cycle, changing values, family, the British consumer, and syndication.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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