1 option
Arno Johnson: Market Potentials, 1948 and Yale Daily News, Special issue : Presentations, writings & speeches; Newspapers & magazines 1948-1963.
- Format:
- Book
- Author/Creator:
- Johnson, Arno H., author.
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Copy of Johnson's 'Market Potentials, 1948' republished by Harvard Business Review, accompanied by a copy of the Yale Daily News on the advertising industry, featuring one of Johnson's articles.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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