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Publications (Part 2) : Research, reports & data; Newsletters 1965-1980.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Includes comparisons of the media market and advertising regulations in various countries, a comparison of the market research techniques used by JWT in Britain and West Germany, a copy 'Consumer Affairs', a report into the 'crisis' in branding, and a copy of 'Campaign News'.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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