1 option
Kraft, Inc : Research, reports & data; Newsletters; Memoranda & correspondence; Press releases; Briefs & scripts 1904-1984.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Material relating to JWT's relationship with Kraft and its predecessors, and a previous account within the cheese industry in the early twentieth century. Includes material relating to broadcasting, creative work, Norman Strouse's media appearances regarding the 'Early Bird' satellite, a corporate communications plan produced for the National Dairy Products Corporation.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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