1 option
Eastman Kodak Project Phoenix, 1996 : Presentations, writings & speeches 1996.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: A June 4 1996 presentation about the Kodak Brand, the Value Opportunity, the consumer, recommended branding strategy and other considerations.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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