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Sport, sponsorship and public health / Robin Ireland.
- Format:
- Book
- Author/Creator:
- Ireland, Robin, author.
- Series:
- Routledge research in physical activity and health
- Language:
- English
- Subjects (All):
- F.A. Premier League.
- Sports sponsorship--Moral and ethical aspects.
- Sports sponsorship.
- Corporate sponsorship--Moral and ethical aspects.
- Corporate sponsorship.
- Public health.
- Sports and globalization--Economic aspects.
- Sports and globalization.
- Soccer--Economic aspects--Great Britain.
- Soccer.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Abingdon, Oxon ; New York, N.Y. : Routledge, 2023.
- Contents:
- Public health and sport
- An introduction to advertising and marketing in sport
- The tobacco industry and the development of sport sponsorship
- Mega-events and sponsorship
- The commodification of modern sport
- The commercialization and globalization of football in England
- Sport and brand engagement
- The regulation of sport
- Conclusions and discussion.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on print version record.
- Other Format:
- Online version: Ireland, Robin. Sport, sponsorship and public health
- ISBN:
- 9781000853445 (electronic bk.)
- 1000853446 (electronic bk.)
- Publisher Number:
- 40031698834
- Access Restriction:
- Restricted for use by site license.
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