3 options
Big bucks, big pharma : marketing disease & pushing drugs / Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others].
Van Pelt - Video Collection (ask at Circulation Desk) DVD 036 094
By Request
- Format:
- Video
- Language:
- English
- Subjects (All):
- Pharmaceutical industry--Marketing.
- Direct-to-consumer prescription drug advertising.
- Drugs--Marketing.
- Marketing of Health Services--ethics.
- Drug Industry--economics.
- Economics, Pharmaceutical.
- Medical Subjects:
- Marketing of Health Services--ethics.
- Drug Industry--economics.
- Economics, Pharmaceutical.
- Genre:
- Documentary films.
- DVD-Video discs.
- Nonfiction films.
- Physical Description:
- 1 videodisc (46 min.) : sound, color ; 4 3/4 in.
- plastic
- 4 3/4 in.
- Other Title:
- Marketing disease & pushing drugs
- Place of Publication:
- Northampton, MA : Media Education Foundation, ©2006.
- Language Note:
- In English; optional English subtitles.
- System Details:
- DVD, NTSC, Region 1; full screen (1.33:1) presentation..
- digital optical
- video file DVD video region 1
- Summary:
- Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
- Contents:
- Introduction
- Branding drugs
- Swimming in pills
- Disease mongering
- No free lunch
- A healthier prescription.
- Participant:
- Interviewees: Marcia Angell, Bob Goodman, Gene Carbona, Katharine Greider, Elizabeth Preston, Larry Sasich.
- Credits:
- Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.
- Notes:
- Includes public performance rights.
- ISBN:
- 1932869050
- 9781932869057
- OCLC:
- 70287563
- Online:
- Connect to materials related to this title online
- Connect to materials related to this title online
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.