The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation / edited by Pantea Foroudi (Middlesex University, UK), Bang Nguyen (Shanghai University, China), and T. C. Melewar (Middlesex University, UK).

Format:

Book

Contributor:

Foroudi, Pantea, 1974- editor.

Nguyen, Bang, editor.

Melewar, T. C., editor.

ProQuest ebook central

Esther F. Kantrowitz & Lionel Kantrowitz Collection Endowed Fund.

Series:

EMERALD HANDBOOKS.

Language:

English

Subjects (All):

Branding (Marketing).

Business communication.

Physical Description:

1 online resource (684 pages)

Place of Publication:

Bingley, U.K. : Emerald Publishing Limited, 2022.

Contents:

Part I. Introduction

Chapter 1. Multi-stakeholder communication: Emerging issues for corporate identity, branding and reputation / Pantea Foroudi, Bang Nguyen, and T.C. Melewar

Part II. Stakeholders' communication: Branding

Chapter 2. Corporate brand communication oriented in higher education sector / Jane Hemsley-Brown and Izhar Oplatka

Chapter 3. Assessing the psychological impact of the pandemic narrative in the media on hospitality consumption mood / Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi Jin

Chapter 4. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers / Nazan Colmekcioglu

Chapter 5. Integrated stakeholders' communication management in b2c context / Angela Beccanulli, Silvia Biraghi, and Rossella Gambetti

Chapter 6. Islamic branding: Examines the concept of religious branding and how beliefs influence brand loyalty, word-of-mouth and purchase intention / Waleed Yousef and Ahmed Alhabashi

Chapter 7. The importance of social media opinion leadership in corporate branding and influencing consumers' behavioral intentions / Farbod Fakhreddin

Chapter 8. Digital transformation and corporate branding: Opportunities and challenges for identity and reputation management / Maria Jerez-Jerez

Part III. Stakeholders' communication: Identity

Chapter 9. Examining the influence of corporate identity on corporate reputation and non-financial brand performance in the context of higher education / Amad Ali, Pantea Foroudi, and Maria Palazzo

Chapter 10. Impact of motivation, technology and social interaction on teaching using blended learning / Marwa Abdellateef and Pantea Foroudi

Chapter 11. Opportunism and specific investment in buyer-supplier relationships: The role of communication, branding, and identity / Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat Majidi

Chapter 12. Corporate brand communication: Identity, image and reputation / Abraham Joseph and Suraksha Gupta

Chapter 13. Augmented reality and corporate brand identity: An opportunity for pioneer enterprises / Maria Teresa Cuomo, Cinzia Genovino, Orsola Salmista, and Rosa Maria Caprino

Chapter 14. From digital content marketing toward brand engagement / Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, and Pari Ahadi

Chapter 15. Can research methods replace the strategy? Designing and implementing city marketing research in two greek cities: Advantages and disadvantages / Kleanthis Sirakoulis and Alex Deffner

Chapter 16.the role of wayfinding in healthcare. Making the environment healthier / Ann Petermans and Luciana Mattiello

Part IV. Stakeholders' communication: Reputation

Chapter 17. Corporate brand reputation and covid-19 pandemic management: Interpretive approach from aviation sector in Malaysia / Nor Aida Abdul Rahman and Mohamed Idrus Abdul Moin

Chapter 18. Corporate brand reputation and ethic, sustainability, and inclusion: The shift in post pandemic corporate narrative: From corporate brand reputation to corporate sustainability / Nina Overton-De Klerk and Clarissa Muir

Chapter 19. Mapping customer engagement's intellectual a multi-method bibliometric approach and future directions / Reza Marwi, Linda D Hollebeek, and Pantea Foroudi

Chapter 20. Stakeholders' communications in online setting: A sub-saharan African perspective during covid-19 pandemic lockdown / Ogechi Adeola, Emeka Raphael Agu, and Oserere Ibelegbu

Chapter 21. Examining the influence of eco fashion innovativeness towards fast fashion brand image and behavioral intentions: A study of consumers' perception towards eco innovation practices in the United Kingdom / Helnaz Ahmadi Lari, Pantea Foroudi, and Charles Dennis

Chapter 22. Linking customer-integration and co-production to service-quality-performance: The importance of quality-control initiatives / Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi, and Maria Palazzo

Chapter 23. Proposing self-service technology model in a service ecosystem playground / Asieh Nazemi, Manijeh Haghighinasab, and Pantea Foroudi

Chapter 24. Digitally transformed value exchange of company with customers and collaborators / Hashem Aghazadeh, Nakisa Rezaie, and Pedram Fazlinejad

Chapter 25. Brand co-innovation in the sharing economy: A conceptual framework from insight to performance-based value co-creation and customer engagement / Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian, and Fatemeh Dekamini.

Notes:

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI Available via World Wide Web.

Print version record.

Local Notes:

Acquired for the Penn Libraries with assistance from the Esther F. Kantrowitz & Lionel Kantrowitz Collection Endowed Fund.

Other Format:

Print version :

ISBN:

9781800718999

1800718993

9781800718975

1800718977

Publisher Number:

99993349485

Access Restriction:

Restricted for use by site license.