POP! : stand out in any crowd / Sam Horn.

Format:

Sound recording

Author/Creator:

Horn, Sam, author.

Contributor:

Horn, Sam.

Language:

English

Subjects (All):

Communication in marketing.

Advertising.

Physical Description:

1 online resource (1 audio file (7 hr., 22 min.))

Edition:

[First edition].

Place of Publication:

Old Saybrook : Tantor Media, 2023.

[Old Saybrook, Connecticut] : Tantor Media, Inc., 2023.

System Details:

audio file

Summary:

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process-POP! (Purposeful, Original, Pithy)-to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

Participant:

Narrator: Sam Horn.

Notes:

Unabridged.

OCLC-licensed vendor bibliographic record.

ISBN:

9798765073414

OCLC:

1371987766