Make Ours Marvel : Media Convergence and a Comics Universe / edited by Matt Yockey.

Format:

Book

Contributor:

Yockey, Matt, editor.

Series:

World comics and graphic nonfiction series.

World Comics and Graphic Nonfiction Series

Language:

English

Subjects (All):

Marvel Comics Group.

Comic books, strips, etc--United States--History and criticism.

Comic books, strips, etc.

Comic strip characters in motion pictures.

Motion pictures and comic books.

Storytelling in mass media.

Physical Description:

1 online resource (369 pages).

Edition:

First edition.

Place of Publication:

Austin, TX : University of Texas Press, [2017]

Summary:

"The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future." -- Provided by the publisher.

Contents:

Introduction. Excelsior! or, everything that rises must converge / Matt Yockey

Reforming the "justice" system : Marvel's Avengers and the transformation of the all-star team book / Mark Minett and Bradley Schauer

Man without fear : David Mack, Daredevil, and the "bounds of difference" in superhero comics / Henry Jenkins

"This female fights back!" : a feminist history of Marvel comics / Anna F. Peppard

"Share your universe" : generation, gender, and the future of Marvel publishing / Derek Johnson

Breaking brand : from NuMarvel to MarvelNow! Marvel comics in the age of media convergence / Deron Overpeck

Marvel and the form of motion comics / Darren Wershler and Kalervo A. Sinervo

Transmedia storytelling in the "Marvel Cinematic Universe" and the logics of convergence-era popular seriality / Felix Brinker

The Marvel one-shots and transmedia storytelling / Michael Graves

Spinning webs : constructing authors, genre, and fans in the Spider-Man film franchise / James N. Gilmore

Playing Peter Parker : Spider-Man and superhero film performance / Aaron Taylor

Spotting Stan : the fun and function of Stan Lee's cameos in the Marvel Universe(s) / Dru Jeffries

Schrödinger's cape : the quantum seriality of the Marvel multiverse / William Proctor.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781477312520

1477312528

9781477312513

147731251X

OCLC:

1382695807