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Multinationals in Latin America : Case Studies / edited by L. Liberman, S. Garcilazo, E. Stal.
- Format:
- Book
- Series:
- AIB Latin America, 2662-1010
- Language:
- English
- Subjects (All):
- Strategic planning.
- Leadership.
- International business enterprises.
- Technological innovations.
- Management.
- International economic relations.
- Industrial organization.
- Business Strategy and Leadership.
- International Business.
- Innovation and Technology Management.
- International Economics.
- Organization.
- Local Subjects:
- Business Strategy and Leadership.
- International Business.
- Innovation and Technology Management.
- Management.
- International Economics.
- Organization.
- Physical Description:
- 1 online resource (232 p.)
- Edition:
- 1st ed. 2014.
- Place of Publication:
- London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
- Summary:
- The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.
- Contents:
- Martifer : analyzing the business opportunity to internationalize in an emerging economy / Mário H. Ogasavara, Artur G. de Oliveira and Welynadia R. Pereira
- Beauty competition in Central America : Zermat v. Avon / John Daniels and Joseph Ganitsky
- TOTVS frachises in Latin America : innovation and internationalization / Eva Stal and Victor Almeida
- Natura and the development of a sustainable supply chain in the Amazon region / Dirk Michael Boehe, Leandro Simõ̃es Pongeluppe ans Sérgio Giovanetti Lazzarini
- Resolving disputes in different cultures
- the diplomatic way / Diana Bank and Raymond Saner
- A chef's dream / Oswaldo Morales Tristán and Jaime Serida-Nishimura
- World-class medical tourism in Colombia / Cristina Robledo-Ardila
- Soy-based beverages in Latin America / Alfredo Behrens
- Teaching Notes.
- Notes:
- Includes index.
- ISBN:
- 9781137024107
- 1137024100
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