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Multinationals in Latin America : Case Studies / edited by L. Liberman, S. Garcilazo, E. Stal.

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Format:
Book
Contributor:
Liberman, L., Editor.
Garcilazo, S., Editor.
Stal, E., Editor.
Series:
AIB Latin America, 2662-1010
Language:
English
Subjects (All):
Strategic planning.
Leadership.
International business enterprises.
Technological innovations.
Management.
International economic relations.
Industrial organization.
Business Strategy and Leadership.
International Business.
Innovation and Technology Management.
International Economics.
Organization.
Local Subjects:
Business Strategy and Leadership.
International Business.
Innovation and Technology Management.
Management.
International Economics.
Organization.
Physical Description:
1 online resource (232 p.)
Edition:
1st ed. 2014.
Place of Publication:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Summary:
The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.
Contents:
Martifer : analyzing the business opportunity to internationalize in an emerging economy / Mário H. Ogasavara, Artur G. de Oliveira and Welynadia R. Pereira
Beauty competition in Central America : Zermat v. Avon / John Daniels and Joseph Ganitsky
TOTVS frachises in Latin America : innovation and internationalization / Eva Stal and Victor Almeida
Natura and the development of a sustainable supply chain in the Amazon region / Dirk Michael Boehe, Leandro Simõ̃es Pongeluppe ans Sérgio Giovanetti Lazzarini
Resolving disputes in different cultures
the diplomatic way / Diana Bank and Raymond Saner
A chef's dream / Oswaldo Morales Tristán and Jaime Serida-Nishimura
World-class medical tourism in Colombia / Cristina Robledo-Ardila
Soy-based beverages in Latin America / Alfredo Behrens
Teaching Notes.
Notes:
Includes index.
ISBN:
9781137024107
1137024100

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