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Building the Digital Enterprise : A Guide to Constructing Monetization Models Using Digital Technologies / by Mark Skilton.
- Format:
- Book
- Author/Creator:
- Skilton, Mark., Author.
- Series:
- Business in the Digital Economy, 2947-793X
- Language:
- English
- Subjects (All):
- Business information services.
- Electronic commerce.
- Strategic planning.
- Leadership.
- Industries.
- Economics.
- Business Information Systems.
- E-Business.
- Business Strategy and Leadership.
- IT in Business.
- Local Subjects:
- Business Information Systems.
- E-Business.
- Business Strategy and Leadership.
- Industries.
- Economics.
- IT in Business.
- Physical Description:
- 1 online resource (273 p.)
- Edition:
- 1st ed. 2015.
- Place of Publication:
- London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015.
- Language Note:
- English
- Summary:
- The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-137-47772-5
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