Entrepreneurship, Business and Economics - Vol. 1 : Proceedings of the 15th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis.

Format:

Book

Author/Creator:

Eurasia Business and Economics Society. Conference (15th : 2015 : Lisbon, Portugal), issuing body.

Contributor:

Bilgin, Mehmet Huseyin., Editor.

Danis, Hakan., Editor.

Series:

Eurasian Studies in Business and Economics, 2364-5075 ; 3/1

Language:

English

Subjects (All):

Entrepreneurship.

New business enterprises.

Personnel management.

Marketing.

Tourism.

Management.

Human Resource Management.

Tourism Management.

Local Subjects:

Entrepreneurship.

Human Resource Management.

Marketing.

Tourism Management.

Physical Description:

1 online resource (586 p.)

Edition:

1st ed. 2016.

Place of Publication:

Cham : Springer International Publishing : Imprint: Springer, 2016.

Summary:

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

Contents:

Entrepreneurship and Small and Medium-sized Enterprises

Human Resources

Management

Marketing and Tourism.

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

3-319-27570-4