Lean customer development : build products your customers will buy / Cindy Alvarez.

Format:

Sound recording

Author/Creator:

Alvarez, Cindy, author.

Contributor:

Kwoka, Chelsea, narrator.

Series:

Lean series. Spoken word.

The lean series

Language:

English

Subjects (All):

Consumers--Research.

Consumers.

New products.

Physical Description:

1 online resource (1 audio file (7 hr., 23 min.))

Edition:

[First edition].

Place of Publication:

Rego Park : Ascent Audio, 2021.

[Place of publication not identified] : Ascent Audio, 2021.

System Details:

audio file

Summary:

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

Participant:

Narrator: Chelsea Kwoka.

Notes:

Unabridged.

OCLC-licensed vendor bibliographic record.

ISBN:

9781663728425

1663728429

OCLC:

1371297311