Immersive technologies to accelerate innovation : how virtual and augmented reality enables the co-creation of concepts / Sylvain Fleury, Simon Richir.

Format:

Book

Author/Creator:

Fleury, Sylvain, author.

Richir, Simon, author.

Series:

Innovation, entrepreneurship, management series. Smart innovation set ; v. 38.

Innovation, entrepreneurship, management series. Smart innovation set ; volume 38

Language:

English

Subjects (All):

Technological innovations--Management.

Technological innovations.

Virtual reality.

Augmented reality.

Physical Description:

1 online resource (208 pages)

Place of Publication:

Hoboken, NJ : ISTE Ltd : John Wiley & Sons, Inc., 2021.

Summary:

The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data. The challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process. The objective of this book is to provide a clear vision of the state of research on immersive technologies for design and to deliver practical recommendations for companies wishing to improve their innovation process.

Contents:

Innovation Management: Issues and Key Points for a Vital and Strategic Process

Creativity and Cognition: Factors and Biases of Mental Processes Involved in Creative Activities

Physical and Virtual Environments and their Influence on Creativity

User-Centered Innovation Methods: Design Thinking, Double Diamond, Lean UX and Time to Concept

Some Creative Problem-Solving Methods: TRIZ, C-K, CPS, Design Sprint

All-Terrain Ideation Techniques: Brainstorming, Brainwriting, Brainsketching, Bodystorming and Immersive-Storming

Immersive Tools for Every Innovative Situation

A Successful Immersive Experience for More Creativity

Conclusion

References

Index

Other titles from iSTE in Innovation, Entrepreneurship and Management.

Notes:

Description based on print version record.

Other Format:

Print version: Fleury, Sylvain Immersive Technologies to Accelerate Innovation

ISBN:

9781119887287

1119887283

9781119887294

1119887291

9781119887270

1119887275

OCLC:

1290642316