3 options
Crystallizing public opinion / Edward Bernays ; with an introduction by Mitch Horowitz.
- Format:
- Book
- Author/Creator:
- Bernays, Edward L., 1891-1995, author.
- Language:
- English
- Subjects (All):
- Public opinion.
- Physical Description:
- 1 online resource (105 pages)
- Edition:
- 1st ed.
- Place of Publication:
- [Place of publication not identified] : G&D Media, [2019]
- Summary:
- Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
- Contents:
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Foreword
- Part I Scope and Functions
- 1
- 2
- 3
- Part II The Group and Herd
- 4
- 5
- 6
- 7
- Part III Technique and Method
- Part IV Ethical Relations
- 2.
- Notes:
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-7225-2384-0
- OCLC:
- 1122448553
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