10 steps to successful business writing / Jack E. Appleman.

Format:

Book

Author/Creator:

Appleman, Jack E., author.

Series:

10 steps.

10 steps

Language:

English

Subjects (All):

Business writing.

Physical Description:

1 online resource (162 pages)

Edition:

Second edition.

Place of Publication:

Alexandria, Virginia : ATD Press, [2018]

System Details:

Mode of access: World Wide Web.

Summary:

"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to holding readers' attention. Writing instructor and coach Jack E. Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text; edit for grammar, tone, and excess words; and write for any workplace situation"--Back cover.

Contents:

Introduction

Step 1. Get started easily and naturally

Step 2. Be concise, explicit, and clear

Step 3. Write with style and rhythm

Step 4. Organize to promote understanding

Step 5. Persuade readers to take your desired action

Step 6. Choose the right tone

Step 7. Put your best grammar on the page

Step 8. Edit and proofread effectively

Step 9. Master emails and electronic communication

Step 10. Apply writing skills to social media copy

Appendix A. Drive organizational and personal success with better writing

Appendix B. Master the text you write most often

Appendix C. Commonly misused words and phrases.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-947308-31-9