1 option
Introduction to graphic design : a guide to thinking, process and style / Aaris Sherin.
- Format:
- Book
- Author/Creator:
- Sherin, Aaris, author.
- Language:
- English
- Subjects (All):
- Graphic arts.
- Physical Description:
- 252 pages : illustrations (colour) ; 27 cm
- Edition:
- Second edition.
- Place of Publication:
- London : Bloomsbury Visual Arts, 2023.
- Contents:
- Machine generated contents note: 0
- How to use this book: For Students
- How to use this book: For Educators
- 1
- ch. 1 Overview of the Field
- Key Terms and Concepts
- What Is Graphic Design?
- What Does a Designer Produce?
- The Dual Responsibility of the Designer
- Why Rules Are Important
- Who Designers Work With
- Who Should Be a Designer?
- Modernism and Twentieth Century Design
- 2
- ch. 2 Concepts and Ideas
- Design is a Creative Process
- Brainstorming and Idea Development
- Storytelling and Narrative
- Matching Output to Audience
- Revision and Experimentation
- Presenting Design Work
- Exercise
- Chapter in Review: Dos and Don'ts
- 3
- ch. 3 Form and Space
- Visual Understanding
- Form
- Space
- Principles Affecting Form and Space
- Elements and Organization
- Visual Variables
- Form and Meaning
- Less Is More
- 4
- ch. 4 Working with Color
- What is Color?
- Systems of Primary Colors
- Terminology and Color Wheels
- Color Theory
- Choosing a Color Palette
- 5
- ch. 5 Typography
- What Is Typography?
- Characteristics of Type
- Typographic Hierarchy
- Spacing and Alignment
- Typographic Niceties
- Type and Color
- Choosing Typefaces
- Type as Form
- 6
- ch. 6 Using and Creating Imagery
- The Importance of Imagery
- Representation and Abstraction
- Semiotics
- Modes and Style
- Creating Images
- Producing Images Digitally
- Working with Three-Dimensional
- Objects: Working with Images
- Copyright and Legal Issues
- 7
- ch. 7 Layout and Arrangement
- Visual Arrangement and Organization
- Creating a Layout
- Margins
- Multipage Documents
- Grids
- Types of grids
- 8
- ch. 8 Context and Production
- Production and Presentation
- Types of Printing
- Preparing for Presentation
- Mounting Flat Design Work
- Presentation and Feedback
- Design as a Working Process
- Creating an Online Portfolio
- Conclusion.
- Notes:
- Previous edition: 2018.
- Includes index.
- Other Format:
- Electronic version: Sherin, Aaris. Introduction to graphic design.
- ISBN:
- 9781350232235
- 1350232238
- OCLC:
- 1322367175
- Publisher Number:
- 99993182305
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.