Experimental vignettes for framing and cueing research / Ian Anson.

Format:

Book

Author/Creator:

Anson, Ian, author.

Series:

SAGE Research methods cases.

SAGE Research methods cases

Language:

English

Subjects (All):

Public opinion polls.

Social surveys.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Inc., 2023.

Summary:

Americans are often exposed to persuasive political messages. In this chapter, I describe a research project which examines how frames, or persuasive messages that highlight specific aspects of an issue, can influence public attitudes toward the Internal Revenue Service (IRS). My co-author and I began our research process with the observation that the IRS is an understudied topic in public opinion research, despite being of vital importance to the functioning of the US government. In surveys, Americans are often asked about their opinions of political institutions, but rarely do peer-reviewed political science articles examine whether these perceptions are malleable. To evaluate whether public perceptions of the IRS can be improved via political messaging, my coauthor and I proposed a novel survey instrument. Using an embedded survey experiment, we randomly assigned participants to conditions that varied according to the presence or absence of various kinds of persuasive frames. In some conditions, respondents learned information about the functions of the IRS. In other conditions, respondents were exposed to persuasive frames that resonated with the core values of political partisans. We used a series of t-test contrasts to determine whether these "value frames" increased support for the IRS among partisans relative to an information-only condition. Using the results of our experiment as a pertinent example, in this case I introduce a series of best practices related to the design and comparison of experimental vignettes for the purposes of framing and cueing research.

Contents:

Learning Outcomes Project Overview and Context Research Design Research Practicalities Method in Action Practical Lessons Learned Conclusion Classroom Discussion Questions Multiple-Choice Quiz Questions Further Reading Web Resources References.

Notes:

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2793-1

9781529627930

OCLC:

1369932020