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Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein.
- Format:
- Book
- Author/Creator:
- Goldstein, Beth, author.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Marketing.
- Consumer satisfaction.
- Branding (Marketing).
- Internet marketing.
- Physical Description:
- 1 online resource (348 pages) : illustrations
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Incorporated, 2021.
- Summary:
- Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on XML content.
- Other Format:
- Print version :
- ISBN:
- 9781544397450 :
- OCLC:
- 1289813234
- Access Restriction:
- Restricted for use by site license.
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