Public relations theory / Eryn Travis, Edward J. Lordan.

Format:

Book

Author/Creator:

Travis, Eryn, author.

Lordan, Edward J., author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Public relations.

Public relations--Technological innovations.

Physical Description:

1 online resource (214 pages) : illustrations

Place of Publication:

Los Angeles, CA : SAGE Publications, Incorporated, 2021.

Summary:

Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to shape employee culture, and the rise of the #MeToo movement on social media. Contemporary and international examples allow students to think about public relations with a focus on digital and social media and with a global perspective. Chapter-ending review questions provide students an opportunity to revisit the content as they think through a list of questions. A final Chapter 10: The Future of Public Relations Theories outlines current thinking about the future of public relations and includes case studies that demonstrate how new technologies might require the revision of older theories.

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references and index.

Description based on XML content.

Other Format:

Print version :

ISBN:

9781544349114 :

OCLC:

1289808060

Access Restriction:

Restricted for use by site license.