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Scare over subliminal messages.
- Format:
- Video
- Author/Creator:
- SAGE Publications Ltd, author.
- Series:
- Ethics of experimentation.
- Ethics of experimentation ; 7
- Language:
- English
- Subjects (All):
- Subliminal advertising.
- Advertising--Research.
- Advertising.
- Physical Description:
- 1 online resource (1 video file (00:06:44)) : sound, colour.
- Place of Publication:
- Los Angeles : Ross Avilla, 2015.
- Language Note:
- Closed-captioned in English.
- Summary:
- The power of subliminal messaging is discussed, including advertising research by James Vicary and recent use in political campaigns.
- Contents:
- Overview of James Vicary's Research on Subliminal Messaging
- Subliminal Messaging in Political Advertisements.
- Notes:
- Includes bibliographical references.
- Description based on: online resource; title from PDF information screen (SAGE Research Methods, viewed March 30, 2023).
- ISBN:
- 1-5296-0249-1
- 9781529602494
- OCLC:
- 1333705792
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