Understanding Korean webtoon culture : transmedia storytelling, digital platforms, and genres / Dal Yong Jin.

Format:

Book

Author/Creator:

Jin, Dal Yong, 1964- author.

Series:

Harvard East Asian monographs ; 459.

Harvard East Asian monographs ; 459

Language:

English

Subjects (All):

Webcomics--Korea (South).

Webcomics.

Digital storytelling--Korea (South).

Digital storytelling.

Digital media--Korea (South).

Digital media.

Civilization, Western--Korean influences.

Civilization, Western.

Technology--Social aspects--Korea (South).

Technology.

Technology--Social aspects.

Korea (South).

Physical Description:

xiii, 230 pages : color illustrations ; 24 cm.

Place of Publication:

Cambridge, Massachusetts : Harvard University Asia Center, 2023.

Summary:

"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- Provided by publisher.

Contents:

Evolution of Webtoons in the Digital Platform Era

Platformization of Korean Webtoons

Webtoon's Digital Sphere: Snack Culture and Binge-Reading

Transmedia Storytelling of Webtoons in Big-Screen Culture

Webtoons' Transnational Transmediality

Sociocultural Perspectives on Webtoonists

Webtoons' New Perspectives

Notes:

Includes bibliographical references (pages 201-222) and index.

ISBN:

9780674291317

067429131X

9780674291324

0674291328

OCLC:

1346124944

Publisher Number:

40031509194