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Mujeres en la publicidad del Ecuador : de las imágenes a los cuerpos / Jenny Pontón Cevallos.

LIBRA HF5827.93 .P66 2019
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Format:
Book
Government document
Author/Creator:
Pontón, Jenny, author.
Series:
Atrio
Language:
Spanish
Subjects (All):
Women in advertising--Ecuador.
Women in advertising.
Women--Press coverage--Ecuador.
Women.
Women in mass media.
Women--Ecuador--Social conditions.
Women consumers--Ecuador.
Women consumers.
Women--Press coverage.
Women--Social conditions.
Ecuador.
Physical Description:
xv, 272 pages : illustrations (some color) ; 21 cm.
Place of Publication:
Quito, Ecuador : FLACSO Ecuador, [2019]
Contents:
Feminismos y estudios de medios : debates sobre representación y recepción
Mujeres, consumo e industrias culturales
Representación publicitaria de las mujeres en el Ecuador
La fragmentación de lo femenino : una mirada a las imágenes comerciales contemporáneas
Publicidad, cuerpo y subjetividad femenina en el capitalismo tardío.
Notes:
Includes bibliographical references (pages 259-272).
ISBN:
9789978675151
9978675159
OCLC:
1132875706

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