Cases on digital entrepreneurship : how digital technologies are transforming the entrepreneurial process in existing businesses and start-ups / edited by Luca Iandoli (Associate Dean for Global Programs and Research and Professor of Computer Science) and Carmine Gibaldi (Professor of Management and Entrepreneurship, St. John's University, New York, US).

Format:

Book

Contributor:

Iandoli, Luca, editor.

Gibaldi, Carmine, editor.

Edward Elgar Publishing, publisher.

Series:

Elgar cases in entrepreneurship

Language:

English

Subjects (All):

Information technology--Economic aspects--Case studies.

Information technology.

Entrepreneurship--Case studies.

Entrepreneurship.

New business enterprises--Technological innovations--Case studies.

New business enterprises.

Genre:

Electronic books.

Physical Description:

1 online resource (288 pages).

Place of Publication:

Northampton : Edward Elgar Publishing, 2023.

Summary:

"How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: - discussion questions and assignments to stretch students - decision-making simulations - rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy"-- Provided by publisher.

Contents:

Contents: Introduction to cases on digital entrepreneurship: Digital entrepreneurship as digital transformation / Luca Iandoli and Carmine Gibaldi

1. What do my customers really want? Pivoting digital technology and business models in emergency response management / Cesar Bandera and Katia Passerini

2. The dark side of a student online startup / Michael Dominik

3. E-bro aps: Opportunities and challenges for digital social entrepreneurs / Ada Scupola

4. The role of digital technologies in the development of the shape stretch body stretching bar: A case study in product innovation and management resources / John DiMarco

5. Agroads case: Technological solutions for the agricultural sector / Rubén A. Ascúa, Andrea Minetti and José A. Borello

6. Leveraging collaboration between academic research and smes to support digital transformation in the agri-food Italian industry: The case of santomiele / Roberto Parente, Rosangela Feola and Ricky Celenta

7. Bringing the traditional farm into the digital era: Entrepreneurship with digitalization and diversification / Anna Sörensson and Maria Bogren

8. Escaping the "tortoise shell paradox": Digitalization and servitization in the green building construction industry - the case of marlegno / Davide Gamba, Tommaso Minola and Matteo Kalchschmidt

9. The case of dodo pizza: How a Russian pizza making startup transformed itself into a thriving digital company / Dmitry Katalevsky

10. Digital entrepreneurship for influencer marketing: The case of buzzoole / Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo

11. Between agility and growth: (re-)designing the it landscape of a digital gazelle in the online marketing industry / Nils J. Tschoppe, Jan K. Tänzler and Paul Drews

12. Lenali, the first audio social media: The malian app empowering small-business owners / Katia Richomme-Huet and Odile De Saint Julien

Chapter 1: Teaching notes / Cesar Bandera and Katia Passerini

Chapter 2: Teaching notes / Michael Dominik

Chapter 3: Teaching notes / Ada Scupola

Chapter 4: Teaching notes / John DiMarco

Chapter 5: Teaching notes / Rubén A. Ascúa, Andrea Minetti and José A. Borello

Chapter 6: Teaching notes / Roberto Parente, Rosangela Feola and Ricky Celenta

Chapter 7: Teaching notes / Anna Sörensson and Maria Bogren

Chapter 8: Teaching notes / Anna Sörensson and Maria Bogren

Chapter 9: Teaching notes / Dmitry Katalevsky

Chapter 10: Teaching notes / Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo

Chapter 11: Teaching notes / Nils J. Tschoppe, Jan K. Tänzler and Paul Drews

Chapter 12: Teaching notes / Katia Richomme-Huet and Odile De Saint Julien

Index.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781802203868 (e-book)

Access Restriction:

Restricted for use by site license.