Start your own podcast business : your step-by-step guide to success / The Staff of Entrepreneur Media Inc. & Jason R. Rich.

Format:

Book

Author/Creator:

Rich, Jason, author.

Contributor:

Entrepreneur Media, Inc., issuer.

Unger Gasser Family Endowment for the Study of Screenwriting, Television and New Media.

Series:

Entrepreneur magazine's start up

Language:

English

Subjects (All):

Entrepreneurship.

New business enterprises.

Podcasts--Economic aspects.

Podcasts.

Podcasting--Vocational guidance.

Podcasting.

entrepreneurs.

Medical Subjects:

Entrepreneurship.

Physical Description:

x, 246 pages ; 23 cm.

Other Title:

Podcast business

Place of Publication:

Irvine, CA : Entrepreneur Press, [2021]

Summary:

"Start Your Own Podcast Business is an easy-to-understand, comprehensive blueprint that takes readers through setting up, recording, branding, marketing, and managing a podcast business."-- Provided by publisher.

Contents:

Machine generated contents note: ch. 1 What Is a Podcast?

Podcasting Offers a Way to Reach an Audience Using Audio

What Exactly Is a Podcast?

Why Podcasts Have Become So Popular

Content Variety

Easy Accessibility

Cost of Podcast Listening

24/7 On-Demand Access

Moneymaking Opportunities for Podcasters

Advertising and Sponsorship Options for Earning Podcast Revenue

Use a Podcast as a Sales or Marketing Tool for Yourself or Your Business

Establish Your Podcast as a Business

ch. 2 Reasons to Become a Podcaster

Who Can (and Should) Become a Podcaster

Some of the Perks and Benefits of Becoming a Podcaster

Ten Perks and Benefits Experienced by Podcasters

Share Your Message, Knowledge, Talents, Thoughts, and Expertise

Brainstorm Your Initial Podcast Episode Topics

Choose the Target Audience for Your Content

How Will You Promote Your Podcast to Your Target Audience?

Describe Your "Perfect" Podcast

Define Your Podcast's Goals

Podcasting Isn't Always a One-Person Job

Gather Your Production Team

Set Realistic Expectations for Success and Growth

ch. 3 Choosing Topic, Title, Format, Length, and Frequency

Fine-Tune Your Subject Matter

Compose a Nicely Crafted Podcast Description

Choose an Appropriate Podcast Category

Research Your Competition

Select Your Podcast's Title

Every Podcast Episode Also Needs a Catchy Title

Decide How You'll Present Your Content

Select Your Host(s) and Co-Host(s)

Leave the Audience Wanting More

Set a Production Schedule That Won't Cause You to Overextend Yourself or Resources

ch. 4 Define Your Audience

How to Define Your Target Audience

Describe Your Podcast's Audience

Determine the Size of Your Potential Audience

Pinpoint a Secondary Audience for Your Podcast

How Will You Reach Your Audience?

Figure Out What Your Podcast Will Offer Its Audience

Ways to Build a Loyal Audience

ch. 5 Brand Your Podcast

Keep Branding Consistent

Focus on the Audio and Visual Aspects of Your Podcast's Brand

Creating a Logo and Cover Artwork

Choosing the Perfect Music

Leverage Your Brand

ch. 6 The Cost of Podcasting

The Production Equipment You'll Likely Require

One-Time Expenses

Ongoing Production-Related Expenses

Additional Podcasting Expenses

Production Budget Forecasting Worksheet

ch. 7 Set Up Your Recording Studio

Analyze Your Podcast to Determine Your Needs

Gathering the Required Equipment

Choosing Your Microphone(s)

Microphone Selection and Recording Advice from a Pro

ch. 8 Record Your Podcast Episodes

Planning Each Episode's Minute-By-Minute Rundown

Scripting Tips and Techniques

Tips for Booking Guests

Recording Your Podcast Episodes

Overview of Recording Applications

Tips for Recording in a (Home) Studio

Tips for Recording "On Location"

Tips for Recording Phone Interviews

Putting It All Together During Postproduction

ch. 9 Edit Your Podcast Like a Pro

Choosing Your Audio Editing and Postproduction Software

Defining Your Podcast's Unique Sound and Format

Create an Episode Template

Podcast Editing Tips and Tricks

Podcast Editing Advice from Travis Brown, President of Podcast Buddy

ch. 10 Monetizing Your Podcast

Podcast Advertising's Industry Standards Are Still Evolving

Set Your Podcast's CPM Rate

Types of Ads

How and Where to Find Potential Advertisers

There's a Lot About Podcast Advertising You Need to Learn

Learn More About Podcast Advertising from One of the Industry's Leading Experts

ch. 11 More Ways to Generate Income from Your Podcast

Create and Sell Branded (Podcast-Related) Merchandise

Additional Ways to Generate Revenue from Your Podcast

Solicit Donations from Your Audience

Charge Your Guests an Appearance Fee

Promote Yourself as an "Expert" Consultant Available for Hire

Participate in Live Events and Paid Appearances

Produce and Sell an Online-Based Course

Offer Premium Content and Paid Subscriptions

Use Your Podcast as a Sales and Marketing Tool for Your Existing Business

Build an Opt-In Email List

Pursue a Television Series, Book, or Movie Deal Based on Your Podcast

Don't Limit Yourself or Your Podcast

ch. 12 Publish Your Podcast Online

Create Your Podcast Artwork

Quick Tips for Creating Eye-Catching Podcast Cover Art

Create Show Notes for Each Episode

Information to Include Within Show Notes

Choose Your Podcast's Hosting Platform

Podcast Hosting Service Options

Where to Distribute Your Podcast

ch. 13 12 Ways to Promote Your Podcast

1. Your Podcast Needs Its Own Website

2. Fully Utilize Social Media

3. Publish Your Podcast on Multiple Directories

4. Take Advantage of Paid Advertising

5. Have Your Podcast Broadcast on the Radio

6. Use Public Relations to Position Your Hosts as Experts

7. Produce and Distribute Audiograms

8. Be a Guest on Other Podcasts and Cross-Promote

9. Focus on Word-of-Mouth Promotion

10. Leverage the Popularity of Your Guests

11. Build a Targeted, Opt-In Email List or Publish an Online Newsletter/Blog

12. Make Public Appearances

ch. 14 Avoid the 12 Biggest Podcasting Mistakes

Mistake 1 The Scope of Your Content Is Too Broad (or Not Broad Enough)

Mistake 2 You're Targeting the Wrong Audience

Mistake 3 You're Utilizing the Wrong Show Format for Each Episode

Mistake 4 Poor Audio or Production Quality

Mistake 5 You're Allowing Your Episodes to Run Too Long

Mistake 6 Under Utilizing the Postproduction Tools at Your Disposal

Mistake 7 You're Promoting Poorly Worded Episode Titles and Descriptions

Mistake 8 You're Not Taking Advantage of Social Media to Promote Your Podcast

15. Ways to Promote Your Podcast Using Social Media

Mistake 9 You're Promoting Your Podcast to the Wrong People

Mistake 10 Your Podcast's Branding Isn't Appealing to Its Target Audience

Mistake 11 You're Not Taking Advantage of the Potential Revenue Streams Your Podcast Offers

Mistake 12 Inconsistency and Lack of Synergy

Learn from Your Mistakes!

ch. 15 Interviews with Podcasting Pros

Tom Scarda, Creator/Host of The Franchise Academy and Franchise FrontRunner

Lucas Rockwood, Creator, The Lucas Rockwood Show

David Hooper, Host/Producer, Build a Big Podcast

The Marketing Podcast for Podcasters

Anielle Reid, Editor/Producer, Magick and Mediums

Sharvette L. Mitchell, Host, The Sharvette Mitchell Radio Show

Maria Goldberrg, Founder and Host, Guided Spirit Conversations

Final Thoughts.

Notes:

Includes index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Unger Gasser Family Endowment for the Study of Screenwriting, Television and New Media.

Other Format:

Online version: Start your own podcast business

ISBN:

9781642011128

1642011126

OCLC:

1243011269

Publisher Number:

99992999320