Scientific advertising / Claude Hopkins.

Format:

Book

Author/Creator:

Hopkins, Claude, author.

Language:

English

Physical Description:

1 online resource

Place of Publication:

Cleveland : Duke Classics, 2012.

System Details:

Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 553 KB) or Adobe Digital Editions (file size: 166 KB) or Amazon Kindle (file size: N/A KB) or Adobe Digital Editions (file size: 552 KB) or Adobe Digital Editions (file size: 163 KB).

Summary:

Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.

Notes:

Title from eBook information screen.

ISBN:

9781620115435

Access Restriction:

Restricted for use by site license.