Product Marketing Foundations / with Richard King.

Format:

Video

Author/Creator:

King, Richard, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA : linkedin.com, 2023.

System Details:

digital‡2rda

Summary:

Explore the stages you should master to get products to market successfully and keep them there. Plus, find out how product marketing adds value to your organization.

Your organization has a great product, but what’s the best way to get the product to market and keep it there? Your organization needs a product marketer, and you’re it! In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Richard shares insights on what product marketing is and isn’t and on how product marketing adds value to your organization. He steps you through his unique product marketing framework, which covers essential skills and responsibilities, and how to build constructive, collaborative relationships across the business. Richard also offers practical advice on how to tell if product marketing is right for you and how to build a successful career in it.

Participant:

Presenter: Richard King

Notes:

1/30/202312:00:00AM

Access Restriction:

Restricted for use by site license.