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Advanced Introduction to Pricing Strategy and Analytics.
- Format:
- Book
- Author/Creator:
- Rao, Vithala R.
- Series:
- Elgar advanced introductions
- Elgar Advanced Introductions
- Language:
- English
- Subjects (All):
- Pricing.
- Physical Description:
- 1 online resource (320 p.).
- Place of Publication:
- Cheltenham : Edward Elgar Publishing Limited, 2023.
- Contents:
- Front Matter
- Copyright
- Contents
- Preface
- Introduction to Pricing Strategy and Analytics
- Part I Essentials of Pricing
- 1 Basics of pricing
- 2 Role of costs
- 3 Reference pricing and value pricing
- 4 Behavioral aspects of pricing
- Part II Measurement of Price Responses and WTP
- 5 Demand curve and price elasticities
- 6 Methods for measuring price responses
- 7 Conjoint analysis for measuring price responses
- Part III Multi-Product Pricing (Versioning and Price Bundling)
- 8 Product line pricing
- 9 Pricing of product bundles
- 10 Customized pricing
- 11 Nonlinear pricing
- Part IV Marketing Mix Considerations
- 12 Pricing over the product life cyele
- 13 Price promotions
- 14 Pricing in marketing channels
- 15 Pricing under competition
- Part V Innovation in Pricing Models and Mechanisms
- 16 Subscription pricing
- 17 Yield management
- 18 Auctions
- Part VI Legal Constraints, Practice, and Novel Strategies
- 19 Legal constraints on pricing
- 20 Pricing in selected industries
- 21 Novel pricing strategies and conclusion
- Index
- Notes:
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Other Format:
- Print version: Rao, Vithala R. Advanced Introduction to Pricing Strategy and Analytics
- ISBN:
- 9781788110082
- 1788110080
- OCLC:
- 1340030184
- Publisher Number:
- 99992821889
- Access Restriction:
- Restricted for use by site license.
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