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Relationship marketing : theory and practice / edited by Francis Buttle.
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Relationship marketing.
- Physical Description:
- 1 online resource (xii, 202 pages) : illustrations
- Place of Publication:
- London : Paul Chapman, 1996.
- Summary:
- A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version :
- ISBN:
- 9781446252062 (ebook) :
- OCLC:
- 464618628
- Access Restriction:
- Restricted for use by site license.
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