Research handbook on strategic communication / edited by Jesper Falkheimer [and] Mats Heide.

Format:

Book

Contributor:

Falkheimer, Jesper, editor.

Heide, Mats, editor.

Edward Elgar Publishing, publisher.

Language:

English

Subjects (All):

Communication in management.

Strategic planning.

Physical Description:

1 online resource (xx, 501 pages) : illustrations.

Place of Publication:

Cheltenham : Edward Elgar Publishing, 2022.

Summary:

"Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communicationis a timely contribution to a vivid and developing academic field. Divided into three key parts - fundamentals, perspectives, and processes - the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights."-- Provided by publisher.

Contents:

1. Introduction: the emergent field of strategic communication

Part I Fundamentals

2. Strategic communication: a discipline in the making?

3. The saying and the doing: when communication is strategic

4. Persuasion, promotion, spin, propaganda?

5. Strategic communication: historical overview and concept development

6. Dialogue as a tool of strategic communication?

7. From strategy to strategizing

8. Understandings of organization in strategic communication research

9. Public sphere

Part II Perspectives

10. The institutional perspective on strategic communication: bringing culture and society back in

11. Democracy, strategic communication and lobbying

12. Place matters: expanding the research agenda for strategic communication

13. Gender in strategic communication: feminization, stereotypes and a search towards excellence

14. Communication professionals

15. Artificial intelligence, big data and all change

16. Strategic organizational listening

Part III Processes

17. Communication management: structures, processes, and business models for value creation through corporate communications

18. Crisis communication as strategic communication: process and insights

19. The strategic role of internal crisis communication

20. Political communication

21. The past, the present, and the future of public diplomacy research

22. Corporate responsibility and strategic communication

23. Corporate branding between corporate, stakeholders, and society

24. Ethical internal communication

25. Leadership communication during turbulent times

26. Engagement as strategy: a framework for strategic communication

27. Agile integrated communication: a content-based approach

28. Digital strategic communication through digital media-arenas

29. Internal social media: a promise of participatory communication and organizational transparency

30. Exploring the vertical communication chain in the light of post-bureaucracy

31. Communicative coworkership

32. Measurement and evaluation: framework, methods, and critique

Index.

Notes:

Includes bibliographical references and index.

Other Format:

Print version: Falkheimer, Jesper Research Handbook on Strategic Communication

ISBN:

1-80037-989-7

9781800379893 (electronic book)