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Online surveys : investigating social media use and online risk / Dawn Branley & Judith Covey & Mariann Hardey.
- Format:
- Book
- Author/Creator:
- Branley, Dawn, author.
- Covey, Judith, author.
- Hardey, Mariann, author.
- Series:
- SAGE research methods. Cases.
- SAGE research methods. Cases
- Language:
- English
- Subjects (All):
- Social media--Research--Case studies.
- Social media.
- Risk perception--Social aspects--Research--Case studies.
- Risk perception.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, 2014.
- Summary:
- This case walks the reader through a recent study investigating social media use and online risk behaviour. Online surveys have many advantages but they also provide their own unique challenges. By sharing their experiences, the authors highlight the issues that one may face when recruiting for an online survey and offer our advice on how to overcome these obstacles. Topics include thinking about sample bias, where to recruit online, how to use snowball sampling, overcoming challenges around recruiting minors and how to design your survey to appeal to potential participants. The demographics of the sample are also discussed.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from home page (viewed on November 25, 2015).
- ISBN:
- 9781473948525 (ebook) :
- OCLC:
- 953359917
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