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Randomised controlled trial : the effect of asking for a pledge on charitable donations / Sarah Cotterill.
- Format:
- Book
- Author/Creator:
- Cotterill, Sarah, 1962- author.
- Series:
- SAGE research methods. Cases.
- SAGE research methods. Cases
- Language:
- English
- Subjects (All):
- Book donations--Research--Case studies.
- Book donations.
- Charities--Research--Case studies.
- Charities.
- Quantitative research--Case studies.
- Quantitative research.
- Physical Description:
- 1 online resource : illustration (black and white).
- Place of Publication:
- London : SAGE Publications, 2014.
- Summary:
- The randomised controlled trial is a suitable method to test whether or not an intervention is effective. Randomised controlled trials are often used in health research, but are currently much less common in the social sciences. This case study explains how to design and undertake a randomised controlled trial, illustrated by a recent social science example, in which the author tested different ways of asking people to donate a book to charity: asking for a pledge and promising publicity.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from home page (viewed on November 25, 2015).
- ISBN:
- 9781473950580 (ebook) :
- OCLC:
- 953359966
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