Marijuana in the news : content analysis and forecasting modeling to assess differences in marijuana portrayal throughout history / O. Hayden Griffin III & Vanessa H. Woodward & Alexis L. Fritsch.

Format:

Book

Author/Creator:

Griffin, O. Hayden, III, author.

Woodward, Vanessa H., author.

Fritsch, Alexis L., author.

Series:

SAGE research methods. Cases.

SAGE research methods. Cases

Language:

English

Subjects (All):

Marijuana in mass media--Research--Case studies.

Marijuana in mass media.

Content analysis (Communication)--Case studies.

Content analysis (Communication).

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications, 2014.

Summary:

This case study focuses on the planning, implementation, and completion of a qualitative study conducted on the historical portrayal of marijuana in The New York Times. The authors share their motives for developing the project, how they selected the data source, how they conducted a content analysis, and finally, provide one example of how to integrate qualitative and quantitative methods. Finally, the authors provide some recommendations for readers who are new to the research process.

Notes:

Includes bibliographical references.

Description based on online resource; title from home page (viewed on November 10, 2015).

ISBN:

9781473948563 (ebook) :

OCLC:

953359853