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The grounded theory method, popular perceptions of party leaders : popular perceptions of party leaders during the 2010 British General Election / Edzia Carvalho & Kristi Winters.
- Format:
- Book
- Author/Creator:
- Carvalho, Edzia, author.
- Winters, Kristi, author.
- Series:
- SAGE research methods. Cases.
- SAGE research methods. Cases
- Language:
- English
- Subjects (All):
- Political parties--Great Britain--Public opinion--Research--Case studies.
- Focus groups--Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, 2014.
- Summary:
- The research question at the core of this study examined how people in Britain perceived the leaders of the three main political parties. To answer this question, the authors collected data from 14 focus groups held during and after the 2010 election campaign in the three nations of Britain.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from home page (viewed on November 18, 2015).
- ISBN:
- 9781473946996 (ebook) :
- OCLC:
- 953360071
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