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Qualitative multi-method research : media social responsibility / Lida Tsene.
- Format:
- Book
- Author/Creator:
- Tsene, Lida, author.
- Series:
- SAGE research methods. Cases.
- SAGE research methods. Cases
- Language:
- English
- Subjects (All):
- Social media--Greece--Research--Case studies.
- Social media.
- Social responsibility of business--Greece--Research--Case studies.
- Social responsibility of business.
- Mixed methods research--Case studies.
- Mixed methods research.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, 2016.
- Summary:
- Tsene's study, which concluded in 2010, evolved alongside the development of social media and social responsibility in Greece, meaning there were constant changes to keep track of. Tsene was also working in Greek Public Broadcasting in the newly formed department of corporate social responsibility at the time. To gather as much data as possible, multiple techniques were combined: interviews, case study analysis, comparative analysis and participant observation. This case study provides personal experience of using several methodological tools and sheds light on the particular challenges faced during research.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from home page (viewed on December 3, 2015).
- ISBN:
- 9781473949805 (ebook) :
- OCLC:
- 953360311
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