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Church advertising, public relations and marketing in Twentieth-century America : retailing religion / John C. Hardin.
- Format:
- Book
- Author/Creator:
- Hardin, John C.
- Series:
- Histories of the sacred and the secular 1700-2000
- Histories of the Sacred and Secular, 1700-2000
- Language:
- English
- Subjects (All):
- Church marketing--United States--History--20th century.
- Church marketing.
- Christianity--Economic aspects--United States--History--20th century.
- Christianity.
- Physical Description:
- 1 online resource
- Place of Publication:
- Cham : Palgrave Macmillan, 2022.
- Contents:
- Intro
- Contents
- Introduction
- Notes
- Chapter 1: Brave New World
- Chapter 2: A Love Affair with Business Management and Efficiency
- Chapter 3: Men with a Mission
- Chapter 4: Nothing So Secular It Cannot Be Sacred
- Chapter 5: The Customer Is Always Right
- Chapter 6: A Big Tent
- Chapter 7: A Rose By Any Other Name
- Chapter 8: Open All Summer, Splendid Music, Cool and Comfortable
- Chapter 9: Felt Needs
- Chapter 10: The Church of Tomorrow
- Chapter 11: Message or Method?
- Chapter 12: Losing My Religion
- Chapter 13: All the World's a Stage
- Chapter 14: Unchurched Harry, Hostile Harry, Curious Harry
- Chapter 15: The Things of God, the Things of Man
- Chapter 16: Megawatt, Megamarket, Megachurch
- Chapter 17: The Best of Times, the Worst of Times
- Epilogue
- Bibliography
- Index
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Online resource; title from PDF title page (SpringerLink, viewed January 5, 2023).
- ISBN:
- 9783031130441
- 3031130448
- Publisher Number:
- 99992726675
- Access Restriction:
- Restricted for use by site license.
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