Marketing Foundations/ with Marta Dapena-Baron.

Format:

Video

Author/Creator:

Dapena-Barón, Marta, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2022.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Discover the core concepts and basic analytic skills that every new marketer needs to know.

Ever wondered what it takes to think like a marketer? You need to think analytically across multiple disciplines and tell a compelling story that engages customers with your brand as well as the internal audience in your organization. In this course, marketing expert, author, and professor Marta Dapena-Baron shares insights into the core concepts and fundamental skills that every new marketer needs to learn on day one. This course teaches you to use a valuable framework for analyzing the commercial activities of any organization that has brands and customers. Explore the basic building blocks of a marketing campaign, including brands, business category, customers, value proposition, and the elements you need to create an effective customer-brand experience. By the end of this course, you'll be prepared to wield your new skills as a marketer and develop a strategic plan that tells a compelling story.

Participant:

Presenter: Marta Dapena-Baron

Notes:

12/16/2022

Access Restriction:

Restricted for use by site license.