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Running events : policies, marketing and impacts / Kostas Alexandris, Vassil Girginov and Jeroen Scheerder.
- Format:
- Book
- Author/Creator:
- Alexandris, Kostas, author.
- Girginov, Vassil, 1956- author.
- Scheerder, Jeroen, author.
- Series:
- European association of sport management series
- Language:
- English
- Subjects (All):
- Running races--Management.
- Running races.
- Running races--Marketing.
- Running races--Social aspects.
- Sports administration.
- Hosting of sporting events.
- Physical Description:
- 1 online resource (1 volume) : illustrations (black and white.
- Place of Publication:
- Abingdon, Oxon ; New York, N.Y. : Routledge, 2023.
- Contents:
- The many facets of running / Vassil Girginov
- Running events
- Running studies
- Plan of this book
- References
- The Running eventscape: developments, runners' profiles and policies / Jeroen Scheerder and Kobe Helsen
- Developments in the running industry
- Three waves of running
- Running waves in numbers
- Runners' profiles
- Demographics
- Motives for running
- Social status
- Actors in the running market
- Role of running providers
- Role of the public sector
- Public value and the need for collaboration
- Conclusions
- Case study: The AG Antwerp ten Miles & Marathon and the Brussels 20km
- Race: Trends in Participant Numbers and Profiles
- Kobe Helsen and Jeroen Scheerder
- Case Study: The AG Antwerp Ten miles & marathon and the Eindejaarscorrida Leuven: comparing events policy, events marketing and Events impact between a commercial and voluntary running event provider / Kobe Helsen and Jeroen Scheerder
- Marketing running events / Kostas Alexandris, Paul Hover and Linda Ooms
- The product of running events
- Marketing implications
- The place and time of running events
- The promotionof running events
- Market segmentation
- Marketing implications market segmentation
- Branding of running events
- Marketing implications branding of running events
- Communication strategy
- Marketing implications communication strategy
- references
- Case study: marathon Amersfoort, The Netherlands / Paul Hover and Linda Ooms
- Case study: Athens marathon: the authentic / Thomas Karagiorgos, Apostolia Ntovoli, Panagiota Balaska and Kostas Alexandris
- Running events' impacts / Vassil Girginov
- Running events impacts: taking stock of current knowledge
- Visions of impact
- Delivering running events impacts
- Case study: the LifeSouth race weekend, Gainesville, Florida, USA / Kyriaki (Kiki) Kaplanidou
- Case study: running events in China and their impact / Xiaoyan Xing and Yue Liu
- Conclusion / Vassil Girginov
- From couch to 5k: the politics, marketing and impact of running events
- Studying running events
- Running events and sustainable development
- References.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on print version record.
- Other Format:
- ebook version :
- ISBN:
- 9781000852660 (electronic bk.)
- 1000852660 (electronic bk.)
- Publisher Number:
- 40031515291
- Access Restriction:
- Restricted for use by site license.
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