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Social media for progressive public relations / edited by Outi Niininen.
- Format:
- Book
- Series:
- Routledge new directions in public relations and communication research
- Routledge new directions in PR & communication research
- Language:
- English
- Subjects (All):
- Public relations--United States.
- Public relations.
- Social media--United States.
- Social media.
- Target marketing--United States.
- Target marketing.
- Progressivism (United States politics).
- Physical Description:
- 1 online resource.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2023.
- Biography/History:
- Outi Niininen (Ph.D., M.C.I.M. Chartered Marketer) teaches Digital Marketing at the University of Jyvaskyla School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in journals such as Industrial Marketing Management, the Journal of Business Research, Tourism Management, Tourism Analysis, the Journal of Travel and Tourism Marketing and the Journal of Services Marketing, and she is the Co-editor-in-Chief for Evolving Pedagogy. Outi edited the Contemporary Issues in Digital Marketing (Routledge, 2022) and she has also won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based upon online resource; title from PDF title page (viewed Nov 15th, 2022).
- Other Format:
- Print version: Social media for progressive public relations
- ISBN:
- 9781003177791
- 1003177794
- 9781000780277
- 1000780279
- 9781000780208
- 1000780201
- Publisher Number:
- 40031515251
- Access Restriction:
- Restricted for use by site license.
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