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Branded conservatives : how the brand brought the right from the fringes to the center of American politics / Kenneth M. Cosgrove. [electronic resource]
- Format:
- Book
- Author/Creator:
- Cosgrove, Kenneth M., 1963-
- Series:
- Politics, media & popular culture, 1094-6225 ; v. 12
- Politics, media, and popular culture Branded conservatives
- Language:
- English
- Subjects (All):
- Conservatism--United States--History--20th century.
- Conservatism.
- United States--Politics and government--20th century.
- United States.
- Genre:
- History.
- Physical Description:
- 1 online resource (x, 364 p. )
- Place of Publication:
- New York : P. Lang, c2007.
- Language Note:
- English
- Contents:
- A crash course in branding
- Participation in politics : reorganization of American media, interest groups and society
- Reagan as a marketer and as a brand for conservative movement
- The Clinton scandals : a branded event
- Single best example of the conservative brand strategy
- How conservatives brand their policy proposals
- Re-elect me because at least I am not John Kerry : Bush 2004
- Conventions and debates : reposition and build brand awareness
- Brands in other channels
- Grassroots organization and public education campaigns.
- Notes:
- Includes bibliographical references and index.
- Bibliographic Level Mode of Issuance: Monograph
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