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CRM in real time : empowering customer relationships / Barton J. Goldenberg.
- Format:
- Book
- Author/Creator:
- Goldenberg, Barton J.
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Physical Description:
- 1 online resource (383 p.)
- Place of Publication:
- Medford, N.J. : CyberAge Books, c2008.
- Language Note:
- English
- Summary:
- Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and th
- Contents:
- pt. 1. An introduction to CRM
- pt. 2. People issues
- pt. 3. Process issues
- pt. 4. Business application and technology issues
- pt. 5. Critical issues
- pt. 6. The future.
- Notes:
- Includes index.
- ISBN:
- 1-937290-71-9
- 1-57387-925-8
- OCLC:
- 767502618
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