4 options
Dancing with digital natives : staying in step with the generation that's transforming the way business is done / edited by Michelle Manafy and Heidi Gautschi.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Generation Y.
- Technology and youth.
- Young consumers.
- Information technology--Social aspects.
- Information technology.
- Information technology--Economic aspects.
- Diffusion of innovations.
- Physical Description:
- 1 online resource (409 p.)
- Place of Publication:
- Medford, N.J. : CyberAge Books, 2011.
- Language Note:
- English
- Summary:
- Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work,
- Contents:
- pt. 1. The digital native goes to work
- pt. 2. Marketing and selling to the digital native
- pt. 3. Entertaining the digital native
- pt. 4. Educating the digital native.
- Notes:
- Includes index.
- ISBN:
- 0-910965-96-X
- OCLC:
- 731646878
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.