2 options
Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.
- Format:
- Book
- Author/Creator:
- Gupte, Rajiv, author.
- Limaye, Anand, author.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Physical Description:
- 1 online resource (293 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Thousand Oaks, California : SAGE Publishing, [2021]
- Summary:
- A book that proposes cunning competitive strategies for Indian brands to sustain against odds.
- Contents:
- Cover
- CONTENTS
- FOREWORD
- PREFACE
- ACKNOWLEDGEMENTS
- INTRODUCTION
- 1 ADVANTAGE COVID
- 2 VOCAL FOR LOCAL
- 3 BRAND COMBAT MODEL
- 4 BUILDING BRANDS
- 5 BRANDING IN TURBULENT TIMES
- 6 GRAND STRATEGY
- 7 BATTLEFIELD MODEL
- 8 SUSTAINING COMPETITIVE ADVANTAGE
- 9 BUILDING FRONTIERS
- 10 GETTING THE ACT RIGHT
- 11 MEANS-END THEORY AND START-UPS
- 12 CHINA PLUS ONE
- SUGGESTED READINGS
- ABOUT THE AUTHORS.
- Notes:
- Description based on print version record.
- ISBN:
- 93-5479-073-9
- 93-5479-074-7
- OCLC:
- 1267764601
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