Look : how a highly influential magazine helped define mid-twentieth-century America / Andrew L. Yarrow.

Format:

Book

Author/Creator:

Yarrow, Andrew L., author.

Series:

ProQuest Ebook Central.

Language:

English

Subjects (All):

Look magazine.

Popular culture--United States--20th century.

Popular culture.

United States--Civilization--20th century.

United States.

Physical Description:

1 online resource (384 pages)

Edition:

1st ed.

Place of Publication:

Lincoln, Nebraska : Potomac Books, [2021]

Summary:

"Andrew L. Yarrow tells the story of Look magazine, one of the greatest mass-circulation publications in American history, and the very different United States in which it existed. The all-but-forgotten magazine had an extraordinary influence on mid-twentieth-century America, not only by telling powerful, thoughtful stories and printing outstanding photographs but also by helping to create a national conversation around a common set of ideas and ideals. Yarrow describes how the magazine covered the United States and the world, telling stories of people and trends, injustices and triumphs, and included essays by prominent Americans such as Martin Luther King Jr. and Margaret Mead. It did not shy away from exposing the country's problems, but it always believed that those problems could be solved. Look, which was published from 1937 to 1971 and had about 35 million readers at its peak, was an astute observer with a distinctive take on one of the greatest eras in U.S. history--from winning World War II and building immense, increasingly inclusive prosperity to celebrating grand achievements and advancing the rights of Black and female citizens. Because the magazine shaped Americans' beliefs while guiding the country through a period of profound social and cultural change, this is also a story about how a long-gone form of journalism helped make America better and assured readers it could be better still"--Provided by publisher.

Contents:

A forgotten, misunderstood magazine that helped define America's golden era

In the beginning

Look's thirty-five years in mid-twentieth-century America

The people who made look

Singing the praises of postwar prosperity

Anything is possible

Look's pioneering role in covering Civil Rights

Changing families, changing roles

Changing ideas about women and men

Baby Boomers

When government and politicians were respected

Look's "One World" internationalism

Covers, special features, and popular culture

The end of Look, the postwar consensus, and America's golden age.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781640125100

1640125108

9781612349442

1612349447

OCLC:

1341444274