Marketing financial services in Sub-Saharan Africa / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar.

Format:

Book

Contributor:

Tonder, Estelle van, editor.

Petzer, Daniël Johannes, editor.

Farquhar, Jillian Dawes, editor.

Series:

International Journal of Bank Marketing

International Journal of Bank Marketing, 0265-2323 ; Volume 39, Number 3

Language:

English

Subjects (All):

Financial services industry--Africa, Sub-Saharan.

Financial services industry.

Physical Description:

1 online resource (141 pages)

Place of Publication:

[Place of publication not identified] : Emerald Publishing Limited, 2021.

Summary:

This issue is about Marketing Financial Services in sub-Saharan Africa

Contents:

Cover

Guest editorial

Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa

Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups

Marketing bank services to financially vulnerable customers: evidence from an emerging economy

Traditional-bank customers' digital-only bank resistance: evidence from South Africa

The effect of nWOM firestorms on South African retail banking

Developing corporate social responsibility in financial services.

Notes:

Description based on print version record.

ISBN:

1-80262-322-1