Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.

Format:

Book

Contributor:

Carlson, Greg N., 1948-

Language:

English

Subjects (All):

Advertising--Language.

Advertising.

Physical Description:

1 online resource (331 p.)

Edition:

1st ed.

Place of Publication:

Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.

Language Note:

English

Summary:

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power in

Contents:

Sold on Language: How Advertisers Talk to You and What This Says About You; Contents; About the Authors; Preface; 1 The Power of Choice; 2 The Unconscious Consumer; 3 The Attentional Arms Race; 4 We Know What You're Thinking; 5 Why Ads Don't Say What They Mean (Or Mean What They Say); 6 Acting Out; 7 Divide and Conquer; 8 The Politics of Choice; Sources; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-282-94402-9

9786612944024

0-470-97814-7

0-470-97815-5

OCLC:

714797074