New perspective and insights on business model innovation using systems thinking and action case studies : paper-based (cumulative) / submitted by Bastian Halecker.

Format:

Book

Author/Creator:

Halecker, Bastian, author.

Language:

English

Subjects (All):

Success in business.

Physical Description:

1 online resource (236 pages) : illustrations, tables

Edition:

1. Auflage.

Place of Publication:

Gottingen, [Germany] : Cuvillier Verlag, 2016.

Summary:

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

Notes:

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed October 2, 2017).

ISBN:

9783736982888

3736982887