1 option
Marketing research / V. Kumar, Robert P. Leone, David A. Aaker, George S. Day.
Lippincott Library - Reserve Desk HF5415.2 .K8625 2019
Available
Log in to request item- Format:
- Book
- Author/Creator:
- Kumar, V., 1957- author.
- Aaker, David A., author.
- Leone, Robert P., author.
- Day, George S., author.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xxiii, 731 pages ; 26 cm
- Edition:
- Thirteenth edition.
- Place of Publication:
- Hoboken, NJ : John Wiley & Sons, Inc., [2019]
- Notes:
- Revised edition of Marketing research, [2016].
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- Other Format:
- Online version: Kumar, V., 1957- Marketing research.
- ISBN:
- 9781119497585
- 1119497582
- 9781119497639
- 1119497639
- OCLC:
- 1042837855
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.