Understanding the metaverse : a business and ethical survival guide / Nick Rosa.

Format:

Sound recording

Author/Creator:

Rosa, N. (Nicola), author.

Contributor:

Davies, Stephen Bel, narrator.

Language:

English

Subjects (All):

Shared virtual environments--Social aspects.

Shared virtual environments.

Virtual reality.

Business--Computer programs.

Business.

Business ethics.

Physical Description:

1 online resource (1 audio file (5 hr., 19 min.))

Edition:

[First edition].

Place of Publication:

Rego Park : Ascent Audio, 2022.

[Place of publication not identified] : Ascent Audio, 2022.

System Details:

audio file

Summary:

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time. In the book, you'll discover: how the technology is shaping human evolution and society; how game mechanics and experience design are key to unlock the full potential of the Metaverse, unlocking a new frontier for social interaction; how Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators, and communities; how Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse; the ethical implications of designing highly emotionally impactful immersive experiences; and the potential dangers derived by the misuse of biometric and personal data to exploit consumer behavior and for mass manipulation.

Participant:

Narrator: Stephen Bel Davies.

Notes:

Unabridged.

OCLC-licensed vendor bibliographic record.

ISBN:

9781663725653

1663725659

OCLC:

1354562475